Top 5 Fashion Games Performance in Ireland Q4 2021

In Q4 2021, fashion games on a unified platform exhibited diverse performance trends in Ireland. Here’s a closer look at the key metrics for the top 5 apps: Project Makeover, RuPaul's Drag Race Superstar, Covet Fashion: Dress Up Game, Love Nikki-Dress UP Queen, and Pocket Styler: Fashion Stars.

Project Makeover from Magic Tavern, Inc. experienced fluctuations in weekly revenue, reaching around $7.6K at the end of September and ending the quarter with $6.9K in the final week of December. Weekly downloads varied, with a notable peak of 3.7K downloads in the last week of December. Active users saw an overall increase, peaking at 17.6K in the final week of the quarter.

RuPaul's Drag Race Superstar by Eastside Games showed a significant revenue increase in early November, peaking at approximately $3.1K. Downloads were highest in the week of October 25 with 3.9K, while active users peaked at 4.6K in early November.

Crowdstar LLC’s Covet Fashion: Dress Up Game saw its weekly revenue peak at $3.2K in early November. Weekly downloads showed a gradual increase, reaching 250 by the end of December. Active users remained fairly steady, averaging around 2.7K throughout the quarter.

Love Nikki-Dress UP Queen from Galaxy Play Technology Limited had a modest peak in weekly revenue at $788 in mid-October. Downloads fluctuated slightly, peaking at 137 in the last week of December. Active users remained consistent, averaging around 1.9K.

Lastly, Pocket Styler: Fashion Stars by Nordcurrent UAB saw its highest weekly revenue of $642 in the first week of November. Downloads peaked at 1.1K in mid-October, while active users reached their highest at 1.7K in mid-October.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.